BUSINESS DESCRIPTION
1.Location and Access
This restaurant is located at the North Madrid metropolitan area, in a very populated neighborhood next to the popular areas of El Pardo, Barrio del Pilar, Montecarmelo, Las Tablas and San Chinarro, in a place plenty of offices and nearby an industrial park.
The main connections by car are M-30 and M-40 (Madrid??s circumvallation motorways), A-1 and M-607 (Carretera de Colmenar). Access from the surrounding areas is granted by public transportation (busses, subway and short distance trains).
2.Services and Market Share:
The business has been working for 6 years as bar-cafeteria and restaurant, offering meals and all-time snacks from breakfast to dinner with a menu ??à la carte? plus a daily menu from Monday to Friday.
The public is mainly coming from the many offices in the area and from the industrial park. Customers have been regular since the beginning of the business, and its cuisine is well reputed among the neighborhood. The cafeteria is an all-time visited ?? even crowded- area by customers coming from the offices and industries.
Business meetings are an important source of incomes for this establishment, due to the possibility of allocating a large number of attendants in any of the three separate dining-rooms and so preserving the privacy of the event.
Located in the enlargement plan for Paseo de la Castellana, the restaurant also attracts many workers and specialists assigned to this public work.
It currently operates at about 50% of its possibilities, both in terms of opening hours, staff and marketing actions to be implemented. A stronger effort in this sense would undoubtedly increase profitability on a considerable scale.
Opening hours:
?8:00h - 21:00h Mon. to Fri.
?10:00h - 21:00h Sun (no dinners are served on Sundays)
?Saturdays closed
Nr. Of employees: 3
3.Premises:
The investment in the fitting-out of the establishment was completed at its opening 6 years ago for a total amount of 540.000 ?. Most of this investment is naturally pending of depreciation to-date.
Layout:
3.1. Terrace - 30 m2. AC. Capacity for 28 covers.
3.2. Inside surface - 300 m2:
3.2.1. Cafeteria
3.2.2. Three dining-rooms. Overall capacity
Room I: 28 covers
Room II: 32 covers
Room III: 38 covers
3.2.3. Wide fully equipped kitchen .
3.2.4. Toilettes for customers and dressing rooms for the staff.
CONCLUSIONS
Wide and recently reformed premises in the metropolitan area of Madrid City, with public all time the whole week and many possibilities to increase profitability.
Customers are mainly professionals due to the strong presence in the area of companies, offices and a nearby industrial park. Besides this is fixed portfolio, there is a number of clients attending during the week-ends. More than 100 ??day??s special? menus and 20 tables for meal ??à la carte? have been served in dates when the restaurants gets really crowded. Business meals are an important part of the market share.
SUMMARY
Location
?North Madrid metropolitan area
?Close to the populated suburbs of Sanchinarro, El Pardo and Barrio del Pilar
?Main activity in the area: offices, companies and industrial park
?Urban plans: enlargement of Paseo de la Castellana
Premises
?Overall surface: 330 m2
?Street entrance
?Heat and air conditioning system
?Wide full equipped kitchen with smoke exit
?Cafeteria, terrace and 3 separate dinning-rooms with capacity for 120-140 covers
?Year of reform: 2004
Services
?Breakfasts and all-day snacks
?Daily menus and menus ??à la carte?
?Business meetings and events
?Nr. Of employees: 3
?Opening 6 days/week